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Studiu de caz: Pagina de Facebook a Asociatiei “Salveaza o inima” (9 octombrie 2017 – 9 octombrie 2018)

Posted on Wednesday October 10th, 2018Wednesday October 10th, 2018 by Plus Communication

Sorry, this entry is only available in Română.

Posted in

Studiu de caz nr. 9 – Profilul psihosocial al donatorilor Asociatiei „Salveaza o inima” (august 2014 – iulie 2017)

Posted on Sunday July 2nd, 2017Tuesday September 19th, 2017 by Plus Communication

Sorry, this entry is only available in Română.

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Raport de activitate al Asociatiei “Salveaza o inima” – 2016

Posted on Wednesday January 11th, 2017Wednesday January 11th, 2017 by Plus Communication

Sorry, this entry is only available in Română.

Posted in Comunicate de presa,

Studiu de caz nr. 6 – Asociatia “Salveaza o inima” (01.01.2015-01.01.2016)

Posted on Saturday January 23rd, 2016Monday February 8th, 2016 by Plus Communication

Sorry, this entry is only available in Română.

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Studiu de caz nr. 5 – Relatiile publice pentru Centrul Helen Doron English (16.02.2015-26.08.2015)

Posted on Wednesday August 26th, 2015Thursday August 27th, 2015 by Plus Communication

Sorry, this entry is only available in Română.

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Studiu de caz nr. 4 – Campania de relatii publice pentru E-Stangaci.ro (13-16 august 2015)

Posted on Monday August 17th, 2015Thursday February 18th, 2016 by Plus Communication

Sorry, this entry is only available in Română.

Posted in

Studiu de caz nr. 3 – Expozitia Internationala Felina de Vara – SofistiCAT 2015 (25.05.2015 – 21.06.2015)

Posted on Monday August 17th, 2015 by Plus Communication

Sorry, this entry is only available in Română.

Posted in

Studiu de caz nr. 2 – Asociatia Salveaza o inima (22.07.2014-22.07.2015)

Posted on Monday August 17th, 2015Sunday May 15th, 2016 by Plus Communication

Sorry, this entry is only available in Română.

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Studiu de caz nr. 1 – Evenimentul international Maratonul Nisipului – 2015 (1 decembrie 2014 – 1 aprilie 2015)

Posted on Monday August 17th, 2015Sunday May 15th, 2016 by Plus Communication

Sorry, this entry is only available in Română.

Posted in
Plus Communication

  • Analiza SWOT a companiei si a situatiei de fapt (prin care identificam punctele tari, punctele slabe, oportunitatile si amenintarile).
  • Identificarea categoriilor de public-tinta si a nevoilor acestora (in functie de categorii de varsta, situatie financiara, indicatori demografici, gen biologic, comportament de consum etc.).
  • Stabilirea unor obiective concrete de cucerire a lor (elaborarea unor obiective si strategii menite sa satisfaca nevoile publicului-tinta).
  • Conceperea si adaptarea mesajelor in functie de profilul psihosocial al fiecarui segment de public.
  • Alegerea canalelor de comunicare optime pentru atingerea obiectivelor procesului de comunicare in conditiile cele mai rentabile pentru companie).
  • Organizarea contextului care sa favorizeze transmiterea mesajului, astfel incat compania sa genereze un capital de imagine sporit.
  • Centralizarea, interpretarea si valorificarea feedback-ului primit de la public.
  • Evaluarea planului de comunicare. Ce plus de valoare am adus afacerii dumneavoastra?

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